We live in a day when mass media is how word spreads.
It spreads to large numbers all at once when broadcast on tv or online.
We read of Jesus influencing multitudes.
We then take the task of trying to use mass media to reach the multitudes all at once.
This is not how the gospel spreads. The gospel spreads by individuals. Masses are not influenced. One person is changed and then he tells another. She then tells another who tells yet another.
Mass media is great at spreading untruths, slanted content and agenda.
Real transformation occurs one on one.
Joel Stiff's Adventure 