I was in a McDonald’s today and noticed a sign posted, “No Loitering – 30 minute time limit to consume food.” There were actually three of them.
Obviously this was written by the legal department and not marketing. A marketer would have said, “We really appreciate you making McDonald’s one of your favorite places to eat. You are welcome to stay and enjoy our dining room as long as you’d like. If you happen to notice others waiting for seating and you have completed your meal, please help us to care for all of our customers by making that seat available to them. Then come back and see us again soon.”
An empty establishment is not good for business. A full establishment is great for business.
I’m pretty sure I can sit at Barnes and Noble and read books all day for free and they would never kick me out.
“Consume food”, what a joke.
Joel Stiff's Adventure 