So I walk into Meijer’s the other day and something isn’t right.
The store is clean and well lit. The merchandise is stacked neatly on the shelves. The clientele is the usual group of soccer moms, elderly ladies, men picking up various items and children everywhere.
But something seems off.
Then I realize that over the speakers they are playing the old 80’s rock song, “Don’t Pay the Ferryman.”
It is a horrible song even by rock standards. For it to be playing in an ordinary family department store was just out of place.
Meijers is trying to create a certain environment in their stores, but whoever has allowed this programming has really thrown a kink in the plan.
Some things just don’t belong together and Don’t Pay the Ferryman doesn’t belong in Meijers.
Seth Godin calls this a meatball sundae.
So if we want a certain result, we have to make sure that everything we are allowing in is going to bring us to that desired result.
If not, its probably better left out.
Joel Stiff's Adventure 